Human Being Store Team

Human Being Store Guides are trained through a rigorous proprietary practicum program designed by our Founder, Kathleen Schafer.

Kathleen Schafer

Founder and CEO

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I am passionate about connecting people to their leadership so they can best contribute in their organizations, thus enabling those organizations have their desired impact on our world. My career has been about creating systems that guide individuals to lead and flourish in their work. The greatest challenge facing executives in government, nonprofits and corporations is misaligned employees. HBeS is my answer to this issue. By addressing the desire of individuals to be satisfied and fulfilled in their contribution and organizations to have the right person doing the right work, HBeS addresses the fundamental needs to promote more successful societal outcomes. Everyone wants to do what they love and do it in a way that is satisfying and has impact. By making these services available in an online retail model, The Human Being Store is the answer for individuals and organizations alike.

Kathleen Schafer is a trailblazer in leadership development, particularly for those who impact the public good. Kathleen has spent more than 25 years guiding people to create change in the world by embracing their leadership and effectively expressing themselves to achieve tangible, real world results. Grounded in the rough and tumble world of politics, seasoned in business, honed in academia and broadened by her own journey to create a balanced life, Kathleen insightfully and poignantly guides clients to recognize their leadership potential and to offer it to the world in a way that benefits everyone.

Kathleen began expressing her passion for the practice of leadership early in her career. Working as a legislative and executive government staffer in her home state of Michigan, she noticed that political officials who had all the ingredients for success would be thwarted in reaching their goals because they weren’t clear about who they were and what they wanted to contribute in their work. To address this gap, Kathleen helped budding leaders find their power by co-founding the Michigan Political Leadership Program (MPLP) at Michigan State University in 1992 to allow emerging leaders understand how to be effective candidates and officeholders. It was the first of many of Kathleen’s leadership innovations that encourage and guide others to “live leadership,” a practice she has dedicated her career to cultivating.

In 1995, after launching the MPLP and building a successful communications firm, Kathleen founded a company whose mission was to support emerging leaders in the political process—particularly women and other underrepresented groups—and became a consultant to local, congressional and statewide campaigns. In 1996, the Dean of the Graduate School of Political Management (GSPM) at George Washington University asked Kathleen to build its political leadership curriculum. The leadership curriculum she developed and taught for 16 years continues to be the cornerstone of leadership education for generations of political professionals being educated in our nation’s capital and around the world through the GSPM’s many international training programs.

By 2007, Kathleen Schafer had developed her proprietary leadership model that serves as the basis of her continually evolving work. Currently, she works with individuals and organizations that are committed to creating meaningful change in the world. She has coached and taught thousands of current and emerging leaders throughout the world, including those at the highest levels of the United Nations, United States Government, international governments and nonprofits, domestic advocacy organization and large and small corporations and entertainment. She continues to be on the forefront of leadership education in emerging democracies as one of the few to teach leadership in the Middle East (Iran, Egypt, and Jordan) since the Arab Spring, building on her extensive speaking in Central and South America and Europe.

Her current clients include elected and appointed officials, celebrities, non-profit and for-profit executives along with entrepreneurs—all interested in expressing the best of their leadership and aligning their organizations to create meaningful and lasting impact.

Kathleen is currently based in Ojai, California, and has authored two books, Living the Leadership Choice and Choose to Lead.

HBeS Guides

Maria Prichard

Director of Guidance & Operations

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I am at my best when I create connections between people, their abilities and the organizations in which they work. As Director of Guidance and Operations at HBeS, I build-out and oversee our internal operations so that our business flows efficiently and effectively. I ensure that our Guides have the best tools to provide you with an optimal experience.

Maria’s goal is to leave a lasting positive impact on the world through her work strengthening social impact organizations to be at their best. As an undergraduate at the University of Southern California (USC), Maria dedicated much of her free time to working within the community surrounding the university. Upon graduation, with a BA in Political Science, she continued this work by becoming a development professional for nonprofit organizations working within low-income communities. Her success is rooted in her ability to connect an organization’s mission to funders with shared values. After five years working in Los Angeles, Maria began a Masters in Public Administration at the Middlebury Institute of International Studies (MIIS) fueled by her desire to revolutionize the impact of nonprofits. During her graduate studies, Maria met HBeS Founder Kathleen Schafer and the two connected around their shared vision for creating a better world by strengthening the leadership of individuals. Since then, Maria has worked alongside Kathleen to build the Human Being Store. In addition to her role as Director of Operations & Guidance, Maria continues as a nonprofit consultant, using her skills, expertise, and added gifts from HBeS, to support organizations in creating lasting change for a better tomorrow.

Courtney Engle

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Educator, M.Ed, Alexander Fleming Middle School, Los Angeles Unified School District

Lianna Nielsen

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My passion is supporting individuals in feeling their best as they move through life’s transitions. Be it a new job, a change in location or family, every one of us experiences transitions. I love working with people to ensure they remain, or get healthy, to best move through life shifts with ease allowing people to create success as a result of the experience. My guidance is based on my own journey navigating through a health crisis and how it shaped my work and career. I am a certified Integrative Nutritional Coach and bring that knowledge into my sessions with HBeS clients.

Affiliate Guides

Alisa Orduna


Marion Kennedy

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I am at my best when expressing my Gift of providing a powerful peaceful space for clients to receive theirs. I was drawn to becoming an HBeS Guide as a natural expansion of my work teaching acting and mindfulness in the heart of Hollywood. I appreciate what can be created by hand and by heart and the melding of the two is the foundation for my guidance–allowing others to be present with their Gift and having the clarity to successfully offer it in the world.

Ellie Reiter

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I enjoy exploring the potential of individuals and organizations by creating profound experiences that guide them from where they are to where they want to be. I am passionate about the power of nonprofits to improve communities and provide opportunities for the people that live and work in them. My Gift mobilizes people and teams towards their strategic goals through processes that are exciting, fun, and fulfilling!

Are You Ready to Become an HBeS Guide?


The experience is a great fit for those who answer “yes” to the following:

  • Are you ready to ground your work and your life in your Gift?
  • Are you prepared to focus on being your best and creating meaningful work with like-minded peers?
  • Do you want to become a leader in your work and have a greater impact in the world?
  • Do you want to have fun, laughter, excitement and prosperity while doing what you love?

Human Being Store Partners

Organizations who support their employees at our store:

Curious about Human Being Store? Join us for an upcoming open Lead and Succeed session to experience the impact of this work for yourself. Sign up for your free session here. We also invite you to join our mailing list to find out about upcoming offerings and receive guidance straight to your inbox.

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